High Dwell

UI + Branding

Overview

about

High Dwell is a company that specializes in making one of a kind tiny homes. Their brand had a lot of beautiful imagery however their website experience was lacking. They also had a lack of consistency throughout their brand. For this rebrand I changed the company's name from Handcrafted Movement to High Dwell in order to better convey what their brand and product are.

OBJECTIVE

High Dwell needs to expand and have consistency throughout their brand in order to distinguish themselves from their competition. This rebrand is to help the company's brand match their beautiful homes as well as to have a better online experience to potentially increase their customer base.

iNTERIOR PHOTOS OF hIGH dWELL'S TINY HOMES

Brand Pillars

High Dwell’s purpose is to pursue excellence and creativity while contributing to the rebirth of pride in quality.  Their value comes from their uniqueness and quality of their tiny homes. In order to successfully accomplish this purpose everything they do should be distinctive, warm, honest, and simple.

Design

Morphological Approach

Primary signature

secondary signature

pattern

A pattern was created that mimicked and simplied the lines of High Dwell's tiny homes.

color

typography

Exterior PHOTOS OF HIGH DWELL'S TINY HOMES

Stationary

Touchpoints

Vancouver studio

This is what a potential studio could look like. The look is clean and simple while the pattern keeps it distinctive and on brand.

Signs

Signs were designed in order to sit outside the tiny homes that are available for booking online.

keychains

Website

The redesigned High Dwell website allows people to find out more about the company as well as find out where they can stay and experience living in one of High Dwell's tiny homes. The websites primary objective is to get customers to contact High Dwell to buy a home or to book a tiny home so they can experience it themselves. Users also have the ability to view a gallery and find out more about specific homes.

home page

buy page

gallery

experience page

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