Research for creating Stroll ATX began by identifying the people who visit Austin and what their needs were. We spoke to different locals as well as tourists to find where user struggled as they navigated the streets of Austin.
Personas were created based on statistics and the people we interviewed.
After developing personas, we identified features most beneficial to our users. Users wanted to be able to find things near them easily, and it had to be accessible to users who spoke languages other than English as well.
Both the locals and the tourists often had no complaints about the number of things to do in Austin. Users often found themselves in the middle of Austin for a variety of reasons. Many times people did not have cars, and their primary method of getting around was walking. People could easily search the web; however, checking the internet to find out what's going on directly around you can be overwhelming. Users can stand next to a street full of bars and have no idea what is going on inside each one. Tourists from out of the country also did not always have a constant internet connection on their phones. Users needed an easy way to find places around them to see what's going on without having to search online or walk inside every location.
We tested our paper prototype with several users to find the shortcomings in our design. We got valuable feedback that allowed us to improve our design and move onto the wireframing step.
Wireframing allowed us to get a more accurate idea of how the user would interact with our design. We once again user-tested with several people and made improvements and tweaks based on the feedback.
We chose to give each kiosk from each district a distinct color palette. The colors for all kiosks are all playful and inviting. Below are two example palettes created for two separate cultural districts.
The outcome was a tool designed to help people quickly find activities within walking distance of each kiosk. Support for multiple languages is included and prominently displayed. The other important feature is the panoramic view that lets users see what's going around them. Stroll Atx has the potential to increase the traffic within Austin's entertainment districts, while growing business, and allowing users to experience all that Austin has to offer.
The mockup below shows the approximate size of the kiosk.
Users are greeted in multiple languages, as well as in English. The greeting is friendly and inviting. Users immediately have the option to choose another language if they do not speak English. From there, users go to a screen where they choose a category. Featured events are also included here. After selecting a category, users are taken into the panoramic view where they can quickly pan around and check out what is going on around them. Icons appear based on the category chosen. Alternatively, users can view the same information in a more traditional list view. After selecting a venue, people can see what's happening at that moment, such as happy hours or current shows. They can also view what's happening later that day. If a user is interested in going and they don't immediately see the location, simple directions are also an option.
Once matched to their therapist, the user can choose between three tabs at the bottom. These include Messaging, Calendar, and More. Messaging is where text, videos, and pictures can be sent. The calendar is where you book new video sessions or look at details for passed ones.